Three rows

A national spot about a car that fits the whole Saturday in it.

Client
Corvale Motors
Usage
TV and digital
Production
Fielding and Roe
Shot in
Charlotte, NC
Year
2026
Job 02 01
Fig. 01

Three days on a driveway in Charlotte with two kids, a stroller and a lot of soccer bags. I drove every take myself, stick shift included, and did the tailgate line forty times.

Fig. 02 Leaning on the door while they reset the kids.
Fig. 03 Through the window, sunglasses up, laughing at the director.
Fig. 04 Shoelace beat with the smaller of the two.
Fig. 05 The wide with the groceries and the stroller.
Fig. 06 Rear-view mirror insert.
Fig. 07 Walking off with both bags, backlit.
Fig. 08 Closing the tailgate one-handed.
Fig. 09 Dolly track, waiting on my mark.
Fig. 10 Lunch in the trunk.