First cup

A thirty-second spot shot in one kitchen before the sun was fully up.

Client: Ridgeline Coffee
Usage: TV and streaming
Production: Peach Street Creative
Shot in: Atlanta, GA
Year: 2026

Two days in a rented kitchen in Grant Park with a 5 a.m. call. The brief was one word, quiet, and the mug had to stay in the same hand for continuity. Take twelve is the one they used.

Job 01 02 — Fig. 02 Pour-over insert, shot at 6:40 with real light.

Job 01 03 — Fig. 03 Between lines, still in character.

Job 01 04 — Fig. 04 The wide the edit opens on.

Job 01 05 — Fig. 05 The laugh that was not scripted.

Job 01 06 — Fig. 06 Hands insert, sleeves down, no ring.

Job 01 07 — Fig. 07 The stretch from the alt cut.

Job 01 08 — Fig. 08 Waiting for the light to come back around.

Job 01 09 — Fig. 09 Product beat, bag in frame, no label yet.

Job 01 10 — Fig. 10 Wrap, still on the counter.